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Awards season for the Mobile Marketing Association was kicked off this year in Asia with two ceremonies highlighting innovation, creativity and success in mobile marketing, recognizing the teams and talent that push the boundaries to reach and engage with consumers like no other media. Both at the Asia Pacific ‘Smarties’ event (Singapore, 23rd August ’13) and just last evening at ‘Smarties’ India, a total of seven award winners were campaigns powered by RockeTalk. Tailored promotions by Nestle, Idea Cellular, Perfetti and Hero brand, through agency partners Maxus, Mindshare and Madhouse all scooped awards at the events.
Rocketalk was this week recognised with two awards at the prestigious WAT Awards 2013 in Mumbai. Against a field of 200 entries RockeTalk scooped the Mobile Media campaign of the year for it’s pioneering ‘Nokia Channel Me’ campaign and in a special category for innovation took the overall award for Mobile Marketing Company of the year.
RockeTalk today announces that it has partnered with Maxus and Nokia to make ‘trendify’ the new social buzzword for tens of millions of mobile phone users in India
After creating a top-of-the-mind recall with live coverage of London 2012 Olympics Games, YouTube has launched a theme song to cheer for the Indian squad. And RockeTalk, India’s largest mobile social networking application, along with Maxus has carved out yet another mobile innovation – the PRBT or the Profile Ring Back Tone
Leading the forward guard of campaign innovations in India, Nokia has partnered RockeTalk, India’s largest Mobile Social Networking Application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show. In addition to be the first ever reality game show on mobile, the ‘excitement factor’ of the Nokia Antakshri show comes from the near life-like Antakshari experience RockeTalk offers, where people can sing, answer musical questions from all over the country, simultaneously. Moreover, the mobile users would be playing for daily prizes, for a chance to be one of the elite shortlisted players to play and perform in the Gala round to an audience of more than 8.6 million users. The construct thus allows Nokia to 'vital connect' with over 2 lakh 'deep engaged users' and ‘passive connect’ with the rest of the millions. A perfect fit with the core proposition of Nokia Asha phones – that of music and entertainment for everybody.
26th April 2012, Amsterdam, Netherlands - Red Herring, the technology media group, last night recognized RockeTalk with it’s prestigious Top 100 award in recognition of technology innovation, commercial promise and category leadership across EMEA. Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
RockeTalk has proved its mettle once again, as the application has been declared in the top seven amongst the ‘Application of the year’ category at the NDTV Gadget Guru Awards 2011. Instituted to honour innovation and products that truly made a difference, the Gadget Guru Awards are one of the biggest awards that the country has seen so far in the field of Consumer Electronics, Gadgets and Technology. RockeTalk is the only application from social networking category to be among top seven applications.
Passion for cricket is taking a new shape for the mobile users. The launch of Cricket World Cup special contests - 'Cricket Vidhata' and 'Funny Commentator Contest' on RockeTalk, India's No.1 mobile social network, there's a great excitement and participation interest amongst cricket lovers