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For those of us who were present at WATAwards last Friday, it was an inspiring experience! We got to see the best talent in the digital media business being rewarded for their innovative work. For those of you who missed this, we have put together a special showcase of the work that got awarded.
Source:WAT Blog: Online
The recently held WATSummit 2013 with the theme ‘A New Era of Digital Marketing’ concluded with honouring the best talent in the digital industry with the WAT Awards. The categories for WAT Awards were across web, advertising, technology and entrepreneurship.
Source:Best Media Info: Online
The country has more than 80 million mobile Internet users, according to an Internet and Mobile Association of India (IAMAI) and IMRB report.
Source:Business Today, India; Online
The year 2012 saw a sharp increase in adoption of digital strategies by brands and corporate, a trend that industry experts see as growing at a faster pace in 2013 and beyond....
Source:Digital Market Asia: Online
Nokia India, as a part of its “Trendify” campaign for its Lumia 510 Windows Phone device, has partnered with mobile focused social networking app, RockeTalk, to create a mobile media property with trending topics within the app...
With industry sources hinting at an application download rate of about 10 crore in India every month, Nokia Lumia 510 has launched a 360-degree campaign called ‘Trendify’ and roped in Maxus India as well as RockeTalk, for the launch of this in-app mobile media property to cater to an active audience of One crore.
Trendify on RockeTalk will offer its massive audience, millions of videos, photos, voice and music content that are trending in India
Source:Online: InformationWeek News Network
While Facebook is still struggling to find its way to its users through mobile phones, Rocketalk has already added over 17million registered users (9 million active users) and claims to be India’s largest mobile social network.
Source:Brindaa Lakshmi K: Online
Mobile social networking app Rocke Talk has partnered with YouTube’s London Olympics theme song to launch Profile Ring Back Tone (PRBT).The theme song was launched by YouTube to cheer the Indian squad at London Olympics 2012. The special theme song is composed by the noted music composer Shantanu Moitra and lyricist Swanand Kirkire titled “Aap Agar Saath Hain. Tou Jeet Bhi Saath Hai”
Source:iMedia Connection, Online
After creating a top-of-the-mind recall with live coverage of London 2012 Olympics Games, YouTube has launched a theme song to cheer for the Indian squad. And RockeTalk, India’s largest mobile social networking application, along with Maxus has carved out yet another mobile innovation – the PRBT or the Profile Ring Back Tone - for the social distribution of this song. The special theme song is composed by the noted music composer Shantanu Moitra and lyricist Swanand Kirkire titled “Aap Agar Saath Hain.
Source:Business Wire India, Edition : Online